PPC vs PPV – Which One Should You Choose? Compare Pay-Per-Click and Pay-Per-View advertising strategies and choose the best for your goals. When it comes to paid traffic, two common models dominate: PPC (Pay-Per-Click) and PPV (Pay-Per-View). But what’s the difference, and how do you choose the right one for your business or affiliate campaigns? What is PPC? PPC is a model where advertisers pay only when a user clicks their ad. It’s commonly used on platforms [...] Read more